Justin affirms my belief that being a small business owner makes you part of a select group of people that are not afraid to strike it out on their own. He proves that we are all in this together. We need to stick together. We need to know what others are doing. We need to have an idea of each others clientele. Even more specifically, each others IDEAL client. The importance of referring preferred clientele can not be understated.

Refer someone to business you love but aren’t sure they know you.  You may kick-start a relationship and a line of referrals in the process. Word of mouth is a powerful force. If you are disengaged in the local business community (or a jerk), no one will be sending business your direction. Fight against the urge to silo yourself. Helping other small businesses out is EASY and it costs you NOTHING.

Again, we are all in this together. There is strength in numbers. Let’s use math and common sense to our advantage.

Now, take a minute or five to learn a thing or two from Justin.

Networking for Nerds Guide by Justin Brady in PDF Format (with a bonus tip!)