If the first thing you here from someone, when you tell them your idea for a new business, is “that’s a great idea”, go talk to someone else.
Over the past years I’ve had quite a few opportunities to meet with entrepreneurs looking to start new businesses. Or those that have a business, want to talk to someone about a particular problem they are facing, a new product feature they are considering or wondering if they should be raising money to grow their business. I love talking to founders about their ideas. You can tell within minutes if their idea is truly a passion or a fleeting interest to capitalize on a current trend. But what I don’t understand is why we, members of this supportive startup community, partake in puffery.